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Glowmi vs other virtual try-on apps

Glowmi is an iOS AI makeup assistant: one selfie gives you your colors and complete looks for your face with tutorials, plus try-on, look feedback, and a vanity in one place. Retail AR tools and camera beauty apps often focus on product try-on or filters alone. This page compares categories—not a ranked “best of” list.

Updated

Quick comparison

CapabilityGlowmiRetail / brand AR try-onSelfie beauty / AR makeup apps
Primary jobMakeup made for your face from one selfieTry specific products from a catalogAR filters / look previews
Skin and color analysisYes — 12-season color type, undertone, featuresSometimes limited or product-ledVaries; often not the focus
Personalized shadesYes — shades to wear and skip, from the same scanUsually tied to in-stock shadesVaries
Looks for your faceYes — previewed on your selfie, with step-by-step tutorialsRareRare
Virtual makeup try-onYes — your looks and classic styles on your photoYes — often SKU-focusedYes — often the main feature
Look feedback / coachingYes — warm notes on finished looksRareRare
Product and look collectionYesUsually noUsually limited or none
PlatformiOS appWeb, in-store, or brand appsOften iOS and Android

Category comparison based on typical public positioning. Individual apps vary. Glowmi does not claim to replace every try-on tool.

When Glowmi is a strong fit

  • You want to know your colors and get looks made for your features, not only a filter
  • You want step-by-step instructions adapted to your eyes, brows, and lips
  • You want look feedback on finished makeup photos
  • You want to keep your products and looks in one place
  • You are on iPhone and prefer an all-in-one AI makeup assistant

When another tool may be better

  • You only need to preview one brand's exact SKU in-store or on a retailer site
  • You need Android — Glowmi is iOS only today
  • You want free unlimited AI with no subscription — after onboarding, Glowmi requires Glowmi Pro

What Glowmi includes

A face scan that builds your Beauty Profile (your colors, your looks with previews and tutorials, and your features), Studio with Makeup Try-On and Look Feedback, and a Vanity for products and looks. Cosmetic guidance only, not medical advice.

Learn more on About, Glowmi Pro, and Face Scan.

Try Glowmi

Free to download on iOS. Do your face scan and see your first look in onboarding, then unlock the full app with Glowmi Pro. See the App Store for current plans.