Your AI makeup assistant for colors and looks
One bare-face selfie gives you your color season, the shades that suit you, and complete looks made for your features. Preview each look on your own face, then follow the steps.
Onboarding includes your season, a first shade, and a first look preview. Glowmi Pro unlocks all shades, tutorials, Studio, and Vanity. No free trial. See what’s included


Everything starts with one selfie
One face scan builds your Beauty Profile: your colors, your looks, and the features behind them. Warm guidance, never clinical.
How skin and color analysis work
Find Your Color Season
Your 12-season color type and the eye, lip, and cheek shades to wear. Tap any shade to see why it suits you.

See Looks on Your Face
Complete looks built from your shades and features. Preview each one on your own selfie before you start.

Step by Step, for You
Every look comes with a tutorial: where each shade goes and how to adjust it for your eyes, brows, and lips.

Know Your Features
Your face, eye, brow, and lip shape, each with a technique tip, plus your coloring and skin type.

Know what to wear, and what to skip
Your colors are read from your skin, hair, eyes, and natural lip color, so shopping and getting ready take less guesswork.
Learn how to build your makeup color palette
- ✓2–3 colors to skip, each with the reason
- ✓Your complexion depth and undertone family
- ✓Foundation and concealer tips for your shade
From selfie to your first look
Three simple steps to makeup made for your face
Take one bare-face selfie
Daylight, no makeup, no filter. If the photo can't be read, Glowmi asks for a retake instead of guessing.
Get your colors
Your season, the shades to wear and skip, and complexion guidance, read from your skin, hair, eyes, and lips.
Preview your looks
See each look on your own face, then follow the steps written for your features.
Try more looks. Get feedback.
Creative tools that use your Beauty Profile, so every preview and every note starts from your colors and features.
Your looks
Every look made for you, with its preview on your face.
Makeup Try-On
Your own looks first, plus classics like Natural Day, Office Chic, and Evening Glam.
Look Feedback
Snap a finished look and get what worked, what to tweak, and a pro tip.


Your products and looks, in one place
Never lose a great look again. Keep the products you own and the looks you love, and recreate favorites anytime.
Products
Log products with brand, category, shade, photos, rating, and notes.
My looks
Save makeup photos and previews, and link the products you used.
Categories
Browse your collection by category: foundation, blush, concealer, and more.
Share
Send a look, a try-on, or your colors card to Instagram Stories or your share sheet.
Loved by beauty enthusiasts
"The skin analysis finally helped me pick shades that actually match my undertone."
Sarah M.
Makeup enthusiast
"I try on evening glam on my selfie before spending an hour blending."
Emily R.
Beauty creator
"Glowmi feels like a beauty bestie that's smart, warm, and actually useful."
Jessica L.
Glowmi user
Unlock your whole Beauty Profile
Do your face scan in onboarding and see your season, a first shade, and your first look on your own face. Glowmi Pro unlocks the rest. No free trial. See the App Store for current plans.
- ✓All your shades, colors to skip, and complexion tips
- ✓Every look, its preview on your face, and its step-by-step
- ✓Studio (Try-On & Look Feedback) and your Vanity
- ✓Fair daily and monthly usage limits per AI feature