Glowmi · AI makeup assistant

Your AI makeup assistant for colors and looks

One bare-face selfie gives you your color season, the shades that suit you, and complete looks made for your features. Preview each look on your own face, then follow the steps.

Onboarding includes your season, a first shade, and a first look preview. Glowmi Pro unlocks all shades, tutorials, Studio, and Vanity. No free trial. See what’s included

Glowmi: your color season and shades
Glowmi: a look previewed on your own face
Your Beauty Profile

Everything starts with one selfie

One face scan builds your Beauty Profile: your colors, your looks, and the features behind them. Warm guidance, never clinical.

How skin and color analysis work
My Beauty colors: Soft Autumn season with eye, lip, and cheek shades

Find Your Color Season

Your 12-season color type and the eye, lip, and cheek shades to wear. Tap any shade to see why it suits you.

Bronze Evening look previewed on the same face, before and after

See Looks on Your Face

Complete looks built from your shades and features. Preview each one on your own selfie before you start.

Look tutorial with eyeshadow, eyeliner, and brow steps adapted to almond eyes

Step by Step, for You

Every look comes with a tutorial: where each shade goes and how to adjust it for your eyes, brows, and lips.

My Beauty features: oval face, almond eyes, soft angled brows, full lips

Know Your Features

Your face, eye, brow, and lip shape, each with a technique tip, plus your coloring and skin type.

Colors to skip and complexion guidance with foundation and concealer tips
Your Colors

Know what to wear, and what to skip

Your colors are read from your skin, hair, eyes, and natural lip color, so shopping and getting ready take less guesswork.

Learn how to build your makeup color palette

  • ✓2–3 colors to skip, each with the reason
  • ✓Your complexion depth and undertone family
  • ✓Foundation and concealer tips for your shade
How It Works

From selfie to your first look

Three simple steps to makeup made for your face

1

Take one bare-face selfie

Daylight, no makeup, no filter. If the photo can't be read, Glowmi asks for a retake instead of guessing.

2

Get your colors

Your season, the shades to wear and skip, and complexion guidance, read from your skin, hair, eyes, and lips.

3

Preview your looks

See each look on your own face, then follow the steps written for your features.

Studio

Try more looks. Get feedback.

Creative tools that use your Beauty Profile, so every preview and every note starts from your colors and features.

Your looks

Every look made for you, with its preview on your face.

Makeup Try-On

Your own looks first, plus classics like Natural Day, Office Chic, and Evening Glam.

Look Feedback

Snap a finished look and get what worked, what to tweak, and a pro tip.

Studio with your looks, Makeup Try-On, and Look Feedback
Vanity with product categories and best-rated products
Vanity

Your products and looks, in one place

Never lose a great look again. Keep the products you own and the looks you love, and recreate favorites anytime.

Products

Log products with brand, category, shade, photos, rating, and notes.

My looks

Save makeup photos and previews, and link the products you used.

Categories

Browse your collection by category: foundation, blush, concealer, and more.

Share

Send a look, a try-on, or your colors card to Instagram Stories or your share sheet.

Tips for keeping your beauty journal

Community Love

Loved by beauty enthusiasts

"The skin analysis finally helped me pick shades that actually match my undertone."

S

Sarah M.

Makeup enthusiast

"I try on evening glam on my selfie before spending an hour blending."

E

Emily R.

Beauty creator

"Glowmi feels like a beauty bestie that's smart, warm, and actually useful."

J

Jessica L.

Glowmi user

Glowmi Pro

Unlock your whole Beauty Profile

Do your face scan in onboarding and see your season, a first shade, and your first look on your own face. Glowmi Pro unlocks the rest. No free trial. See the App Store for current plans.

  • ✓All your shades, colors to skip, and complexion tips
  • ✓Every look, its preview on your face, and its step-by-step
  • ✓Studio (Try-On & Look Feedback) and your Vanity
  • ✓Fair daily and monthly usage limits per AI feature
Beauty copilot in your pocket

Ready for makeup made for your face?

Download Glowmi, take one selfie, and get your colors and your looks, with the steps to wear them.

Download on the App Store